You installed Claude Cowork.
Now let's get it
actually working.

I set up Claude Cowork for small businesses, connect the tools, build the automations and coach you until you're running it confidently, not just logging in and asking random questions all day (although recreating classic art with your cats is quite fun!). Explained in plain English, built around how your business actually works.

Book a quick conversation → Find me on LinkedIn
"Debbie demonstrated a sophisticated command of Claude and AI-assisted workflows that went well beyond surface familiarity. She understood the intent behind tasks, not just the instructions."
A
AI Policy Advisor
★★★★★
35+ Years in operations
& admin
100% Job success rate
on Upwork
5.0★ Average rating
across all reviews
AU · US · UK Clients across
Australia and beyond
The problem

Most people install Cowork and then stare at it.

The setup is the hard part. Context files, global instructions, plugins, connectors, scheduled tasks..... oh my! There's a lot to configure before it starts saving you time.

That's exactly what I fix and teach you. A working system from session one, with support along the way.

No context files set up Claude doesn't know who you are, how you work or what you want - so every output feels generic.
Tools not connected Gmail, Outlook, Notion, Xero - connected in theory but not actually doing anything useful.
Not sure what to automate You know AI should be helping but you're not sure which tasks to hand over or how to prompt them.
No time to figure it out You're running a business and you just don't have 10 hours to spend watching tutorials and working it out yourself.
Services

How I work with you.

All hands-on and built around how your business actually works. Plain English throughout - I explain everything because you hired me for my ops experience, not to decode tech.

Most popular

Cowork Setup & Onboarding

Your context files, folder structure, global instructions, plugins and tool connections, all configured properly from the start. We work through your first real use cases together in session.

Customised context files
Global instructions & folder structure
Plugin setup
Tool connections (Gmail, Outlook, Xero & more)
Live use case built & tested in session

AI Automations & Workflows

I build the automations your business actually needs: daily briefings, document workflows, CRM data pipelines, scheduled tasks. Delivered working, with documentation so you can maintain them.

Scheduled daily briefings
Cross-tool search and triage
Document knowledge bases
Custom skills for your workflows
Handover notes included

Ongoing Coaching Sessions

Working sessions where we tackle your specific use cases together. Bring your actual problem. Rostering pain, policy documents, email triage, reporting. We'll build the solution in real time.

1:1 screen-share sessions
Session notes & prompts sent after
Each session builds on the last
Available weekly or fortnightly
Ongoing support between sessions
Who it's for

This is built for you if...

Small business owners

You're running operations across email, documents and multiple tools and you want AI to take more off your plate without needing to become a developer.

Solopreneurs & founders

You're doing everything yourself and the admin layer is eating your time. You need systems that actually run without you babysitting them.

ADHD entrepreneurs

You're brilliant at your actual work and struggling with the operational layer around it. I build for how those brains work: simple, low-friction, where the system does the remembering, not you.

AI-curious but time-poor

You know Claude can help your business but you don't have 10 hours to figure it out. You want someone to help you set it up properly and show you how to use it.

How it works

From first call to flying solo.

1

Discovery call

15 minutes. I ask a lot of questions about your tools, your workflow and what's eating your time. No pitch. Just figuring out where AI can actually help you.

2

Setup session

We get your Cowork environment configured together. Context files, connections, plugins and folder structure, all set up properly from the start.

3

Build & coach

I build your automations and we work through your real use cases. You learn to use what's been built properly, not just at surface level.

4

Running solo

Everything is documented. The system holds up after I've left the room. That's the marker: if it only works while I'm watching, it's not done.

Packages

Pick your starting point.

All sessions are live, on your machine, using your real tools. No slides, no theory.

First session

Claude connected to your tools, global instructions set up, 2-3 prompts built around your actual work and tested live before the call ends. Written summary and cheat sheets after.

$380
AUD  ·  90 minutes
Global instructions configured
Context files for your business
Tools connected (email, calendar, Drive)
2-3 real prompts, tested in session
Written summary + cheat sheets
Book a quick conversation →
Recommended

Full setup program

Two sessions with everything in between: setup, a follow-up when you've had a week to use it and hit something real, recordings, all materials and 30 days of email support.

$650
AUD  ·  2 sessions
90-min setup session
60-min follow-up within 5-7 days
Session recordings to keep
All reference materials
30 days email support
Book a quick conversation →

Stay current

Monthly sessions to revisit what's working, layer in new capabilities and keep your setup current as Claude evolves. Priority scheduling and email support between sessions.

$147/mo
6 months
$127/mo
12 months
AUD  ·  billed monthly
Monthly 45-min session
Email support between sessions
Priority scheduling
Stays current as Claude updates
Book a quick conversation →
Add-ons & one-offs

AI Starter Pack

Add this to your first session. A 45-min follow-up call within the week, once you've had time to use Claude and hit something you don't understand, plus 5 days of practical tips by email. This is where most people get the most value.

$147 AUD

Tune-up

For returning clients. 45-60 minutes to revisit what's working, fix what's slipped and add anything new. Claude keeps evolving and your setup should too.

$197 AUD
Need something bespoke?

Every business is different. If none of the packages above quite fit. Different tools, a specific workflow problem, a team to train. Reach out and we'll work out what makes sense for you.

Let's talk →

* All sessions are a business expense and may be deductible under the Australian Government's $20,000 instant asset write-off for eligible small businesses.1 Speak to your accountant to confirm your eligibility.

Client reviews

What clients say.

"Debbie demonstrated a sophisticated command of Claude and AI-assisted workflows that went well beyond surface familiarity. She understood the intent behind tasks, not just the instructions - which is exactly the quality that separates a good assistant from an exceptional one.

Her automation expertise was practical and precise - she delivered, iterated and improved without needing to be hand-held through complexity. If you're looking for someone who can genuinely augment how you work, especially with AI tools and business automation, Debbie is the person. I'd hire her again without hesitation."
A
AI Policy Advisor
via Upwork
★★★★★
"Debbie was instrumental in setting up processes and establishing important routines with meetings and calendar norms. This steered the team into a much clearer, automated way of engaging remotely."
C
COO
IT Business
"You made a huge difference to my ability to actually get work done, for which I'm very grateful. I know you'll make a difference for them as well."
D
Director & Founder
IT Business
"Debbie is highly professional and flexible. She works at a high level and work can be confidently delegated to her. I would highly recommend her."
★
5.0 ★★★★★
Executive Assistant · Upwork
About Deb

I use Claude every day. I know what actually works.

Deb Amsler

I'm not teaching theory. I've been configuring Claude Cowork for real businesses (disability care operators, wealth managers, investment firms, consultancies) and I know exactly where the setup goes wrong and how to fix it.

35+ years in operations and admin across SaaS, healthcare, legal and consulting means I understand business workflows well enough to know which automations are worth building and which ones just look impressive until you actually use them.

I'm based on the Gold Coast and work with clients in Australia, the US, UK and beyond. Sessions are via video call. Timezone: AEST.

Daily Claude practitioner Using Cowork, building automations and coaching clients. Not just familiar with it.
100% job success · Top Rated 33 completed projects, 5.0 average rating on Upwork
35+ years operations experience SaaS, healthcare, legal, consulting, academia and more
ADHD-friendly systems Simple, low-friction, self-sustaining. Built for how those brains work.
Gold Coast, Australia (AEST) Working with clients in AU, US, UK, Israel and beyond
Book a quick conversation → 15 minutes to see how I can help
Get started

Let's get Claude actually working for you.

Make a time to have a quick conversation about where you're at and what you're trying to do, with no hard sell.

Book a quick conversation → Find me on LinkedIn

Gold Coast, Australia (AEST) · Taking on new clients · Cowork sessions, automations & retainers